In extension of their Tiffany & Co. “About Love ” campaign, Jay-Z and Beyoncé are using their partnership with the luxury jeweler to initiate the About Love scholarship program through their respective BeyGOOD and Shawn Carter Foundation organizations.

The new scholarship is created for students at historically Black colleges and universities (HBCUs) who are studying creative fields. It amounts to a total of $2 million pledged by Tiffany & Co. to be dispersed among a select set of smaller private and state schools that include Lincoln University, Norfolk State University, Bennett College, Central State University, and the University of Arkansas at Pine Bluff.