JUST IN: In collaboration with Motown, NBA YoungBoy launches the ‘Never Broken Again’ label.
NBA Youngboy and Motown have teamed together to produce Never Broken Again, a new label from the rapper.
Never Broke Again, LLC will be led by YoungBoy and Kyle “Montana” Clairborne, who say it will be “a label devoted to signing and nurturing new artists and providing them with a platform to reach success.”
“I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels,” Ethiopia Habtemariam, Chairman and CEO of Motown Records, said in making the surprise announcement. I’m excited to continue working with YoungBoy and Montana to help them expand their vision and reach out to their global fan base.”
“I felt like I had a responsibility to my artists to make sure I found the proper partner for my label,” YoungBoy continued. I’m excited to collaborate with Ethiopia, Kenoe, and Motown Records.”
NBA Youngboy has a deal with Atlantic Records as a solo artist, and he has had a lot of success with them thus far.
The new venture’s debut project is planned to drop in October, with the first single set to drop in September. YoungBoy Never Broke Again, P Yungin, Meechy Baby, Quando Rondo, No Cap, Rjae, and Rojay are among the 16 unreleased tracks on the Never Broke Again Volume 1 album. Early 2022 will see solo efforts from P Yungin, 16, and Meechy Baby.
The rapper just released a new song titled “Lockdown Session,” which was recorded while he was incarcerated.